POSM (Point-of-Sale Material) refers to all items used to showcase a product or a range of products from a brand. Its primary purpose is to convey advertising messages while creating visual appeal in stores and providing customers with easy and quick access to the products. The ultimate goal is to increase brand and product visibility and boost sales opportunities.
In recent years, we have worked closely with numerous brands across various industries, from cosmetics and personal care to food and pharmaceuticals. This experience has given us a deep understanding of the needs and best practices for executing effective POSM solutions.